![]() ![]() When I asked how he’d obtained the surveillance footage used in the movie, Rifkin surprised me by replying, “Well, we created it. If you allow it to make you feel so, it can make you feel a little paranoid.” And, if nothing else, I just think it’s interesting for people to be aware of because since we started making the film and people have seen the film everybody says that they’re more aware of cameras now than they’ve ever been and they start looking for them everywhere they go. ![]() I did not want to take a stand and say, ‘I think (having) surveillance cameras in every store and on every street corner is a good idea unilaterally or is a bad idea unilaterally.’ I just kind of wanted the film to spark the debate because some people are very passionate about one side of that fence and other people are really passionate about the other side of that fence. “I did not want to make a political statement with this movie. The new numbers are every day the average American is captured by over 200 cameras and the numbers are just growing and growing (and the total camera population) is nearing 30 million, which is pretty scary - or good, depending on how you look at it. We just finished (the movie) this summer and we showed it for the first time to an audience at the CineVegas Film Festival, where we won the Grand Jury Prize, which was so exciting. We had to change the opening cards of our film before the film gets released because the original numbers were roughly 26 million surveillance cameras in the United States generating about four billion hours of footage a week and the average American was being captured 170 times a day. And interestingly the number of cameras is growing exponentially.”Īn indication of just how quickly the camera population is increasing is seen, according to Rifkin, in that “From the time we finished the movie to now those numbers have jumped even higher. Most of the time (when) you’re sitting in a restaurant, you’re shopping at a grocery store, you’re changing in a changing room, you’re in a public bathroom, you’re just not thinking about it - but they’re everywhere. When I started thinking about the idea to make the movie, I started looking around everywhere I went and there were just cameras everywhere. “I don’t think most people are aware of it to the extent that it really permeates the culture. ![]() “We all, I think, are aware of it, but I don’t think we think about it enough,” Rifkin said about the cameras that record so much of what we do in public today. Rifkin is best known as a screenwriter with such credits as “Underdog,” “Mousehunt” and “Small Soldiers.” On the directing front, his credits include co-directing and starring in the mock documentary “Welcome to Hollywood,” which featured cameos by John Travolta, Sandra Bullock and Will Smith.Īfter an early look at “Look,” which I’ve been telling friends not to miss, I was happy to be able to focus on the making of the film with Rifkin. ![]()
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